Rory Smith

Copywriting • Proofreading • AI-assisted workflows

Available for freelance and short-term projects

What I Do

• Copyediting & proofreading
• Clear, concise writing improvements
• AI-assisted content workflows

Current Projects

• Syncable - offline-first dashboard system
• Minimalist productivity systems
• AI-assisted tools for writers

Sample Work

Featured Sample (AI Content Cleanup)

Client Request: “I used AI to write this but it sounds unnatural. Can you make it sound more human and clear?”

Original (AI-generated):

In today’s fast-paced and ever-changing digital environment, businesses must leverage innovative solutions in order to stay competitive and achieve optimal outcomes in their respective industries.

Edited Version:

In today’s fast-moving digital world, businesses need practical solutions to stay competitive and get results.

What I improved:

• Removed generic, filler phrases
• Replaced vague wording with clear language
• Made the tone more natural and readable

Use case: Blog posts, websites, and AI-generated drafts that need a human touch.

Featured Sample (Client-Style Edit)

Scenario: Client provides rough draft for website copy.

Original Draft:

We are a small business that has been around for a while and we try to help customers get what they need and we think we do a good job at it and want more people to know about us.

Edited Version:

We’re a trusted small business focused on helping customers get exactly what they need—quickly and reliably.

What was improved:

• Removed repetition and filler language
• Clarified the core message
• Improved tone and readability

Example: Editing for clarity and flow

Before:

We are reaching out to you in order to inform you about the fact that our services can be beneficial to your business in a variety of different ways that will help improve your current situation.

After:

We’re reaching out to show how our services can improve your business and deliver better results.

This example demonstrates tightening language, removing redundancy, and improving clarity.

Example: Email rewrite for professionalism

Before:

Hey, just checking in because I sent something earlier and didn’t hear back yet so I was wondering if you had time to look at it or not.

After:

Hi — just following up on my previous message. Please let me know if you’ve had a chance to review it.

This example improves tone, clarity, and professionalism.

Example: Improving a service description

Before:

Our company offers a lot of different services that can help you with your needs and improve your results over time.

After:

We provide targeted services designed to improve your results and solve specific business challenges.

This example focuses on clarity, specificity, and stronger messaging.

Contact

Email: rwordsmith@proton.me

Response time: usually within 24 hours